Everyday value.
Better connected.
Digital Miles is an independent, cross-sector rewards experience connecting participating businesses through one shared Miles balance. We envision a world where the things people already do open up more possibilities—and where businesses grow by making those moments more rewarding.
Life is connected. Rewards should be, too.
You shop in one place, bank in another and travel somewhere else. But rewards often stay locked inside separate programmes. Digital Miles brings participating businesses and their customers into a shared ecosystem.
Miles balance.
Different parts of your everyday. One place to collect Miles and discover what comes next.
For businesses.
For the everyday.
More value for customers. More reasons to return.
Customers collect Miles from eligible activity and redeem across participating partners. Businesses shape their own rewards programmes, build customer relationships and understand the results.
Built around a shared belief.
Value should be useful
Rewards should connect to real choices in a customer’s everyday life.
Participation should be a choice
Customers choose which accounts they connect and remain in control of their consent.
Trust should be understandable
Clear activity histories make it easier to understand where Miles come from and how they are used.
Growth should be shared
A connected ecosystem can give customers more choice while helping partners build lasting relationships.